Best Return on Your Money
Advertising through an author newsletter is 40 times
more effective than other types of social media at convincing potential
readers to purchase a book. Again, this is likely because an author's newsletter is a very targeted audience. This same audience can be targeted through Facebook when done correctly, but the most important feature of an author's newsletter is that it is extremely inexpensive (sometimes even free).
If you haven’t used an author newsletter
yet for advertising books online, now is the time to test it out!
Overall, Rossis covered over 30 avenues of advertising books online. All of these insights are simply highlights from Rossis' research. I
encourage you to check out his article for more detailed information
about the best places to advertise discounted books and where authors
should consider promoting themselves. He lists more than 30 different
promotional venues, and for people interested in growing their
readership, it is a wonderful resource.
Advertising and book promotion often hangs like a sword over the
necks of authors, so if anyone has wisdom to share, I would love to hear
it. For example, I didn’t see NetGalley on
the list – though I may simply have overlooked it – and I am curious
about what kind of influence it has. Regardless, I’m sure that many of
us could improve our approach to this corner of the publishing industry of advertising books online.
Kristen Twardowski works in sales and
marketing for a small publisher. When not analyzing numbers, she
writes her own fiction and is excited to be publishing her first
full-length novel, When We Go Missing. She also blogs about the
publishing industry, books, and the craft of writing. Original article posted on her blog Kristen Twardowski.