30+ Free Ways to Market Your Book

30+ Free Ways to Market Your Book

The following list includes more than 30 free ways to market your book to give you some ideas that you may not have explored yet. Some of these options can cost money, but free options typically are available too.

The following are a collection of great ideas for free ways to market your book, including some example resource sites for certain ideas. As you will notice from the list below, building a network of fellow authors, as well as fans who would be interested in your book, is extremely important to obtaining free marketing for your book. Having a blog or website is also an important way to get free marketing for your book or ebook.

This list is categorize by ideas for: (1) top two ideas, (2) online resources, (3) your blog or website, (4) author network, (5) physical locations, and (6) products.

List Compiled By:

Jacqui Murray


The following two ideas have been proven to be highly effective as a free way to market your book.

Top Two Ideas

Idea

How To

Websites

Newsletter

Create a weekly newsletter to keep in touch with readers so you can market your book when it comes out. Build up your email list.

MailChimp, AWeber


Guest Posts

Post on another website about a topic you know a lot about, and mention your book in the biography section at the end. There are lots of opportunities to guest post.

You can guest post on this website. The topic needs to be related to advertising, marketing, search engine optimization, success, or some other business related topic.


Related: 5 Steps for Online Passive Income



Free Ways to Market Your Book:
Online Resources

Idea

How To

Websites

Social Media

Become active in social media sites to market your book for free. There are often groups you can join to market your book.

Facebook, Twitter, Google+


YouTube

Record short videos on writing topics, promoting your book at the end.

YouTube


Book Trailer

Create a short summary of your book using free online tools.

Animoto


Radio Talk-Show / Podcast

Have your book featured on an online radio talk show or podcast.

Blogtalk, BAM


Goodreads

Set up an author page on Goodreads, which is a large community of readers, reviewers, and potential buyers.

Goodreads


Digital Magazine

A short digital magazine on your book can be embedded on your blog or website.

Issuu


Slideshow

Create a presentation on your book to automatically play online.

Haiku Deck, PhotoPeach


Whiteboard

Show how to write a story by sketching on a virtual whiteboard. These can be collaborative and embedded into your blog.

AWW


Forms

Offer a signup form on your website of readers who are interested in your book. Similar to building an email list.

Google Forms




Free Ways to Market Your Book:
Your Blog or Website

Idea

How To

Websites

Related: 5 Steps for Online Passive Income


Email Lists

Collect emails from interested readers via newsletters, giveaways, comments, etc.

Your blog or website


Cover Reveal

Post the cover from your upcoming book to generate some excitement.

Your blog or website


Teasers

Add short book teasers to your blog or website to generate excitement/interest.

Your blog or website


Post Free Chapters

Get readers interested by posting the first two chapters of your book to entice readers.

Your blog or website


Contests

Run a contest where readers can win free books. This can be used on your blog or social media.

Your blog or website,

social media


Free Giveaways

As a marketing technique, you can give away free copies of your book to get the word out there and to get some free reviews. Amazon has a feature where you can sell your ebook for free for a week every 90 days.

Author Network

Your Blog or Website

Amazon KDP


Polls

People love voting in polls, so collect information on a topic and mention your book.

PollDaddy




Free Ways to Market Your Book:
Author Network

Idea

How To

Websites

Word of Mouth

Talk about your book through multiple venues, including blogs, websites, forums, social media, etc. in order to generate word of mouth.



Media Events

Includes interviews, radio host, mention in article, guest posts, etc.

Specific examples below


Interviews

Make an arrangement to be interviewed by another blogger about your book or your topic of expertise. You can trade interviews with others.



Blog Tour

Arrange for 5 to 10 blogs to host you talking about your book. Again, these can be free if you exchange blog tours with your participants.





Free Ways to Market Your Book:
Amazon

Idea

How To

Websites

Amazon Kindle

Sell books online through Amazon Kindle Direct Publisher program.

Amazon KDP


Amazon Lending Library

This is part of Amazon KDP, you can allow your book to be included in a virtual library. You make money based on number of pages read.

Amazon KDP


Amazon Prime

Another marketing opportunity.

Amazon KDP




Free Ways to Market Your Book:
Physical Locations

Idea

How To

Websites

Meet the Author

Book signing, workshops, etc.

Specific examples below


Book Signings

Arrange with local library or club to talk about your book. Bring books to sell and sign them for participants.

Your local library


Book Party

Invite other authors (and have them invite friends) to create a book party for all the authors to advertise their books. Can do short readings, book signing, reduced price sales, etc.

Physical location


Workshops

Lead workshops related to your topic. This can be highly effective, but it can talk a lot of time to arrange and run.

Physical location




Free Ways to Market Your Book:
Giveaway Products

Idea

How To

Websites

Digital Brochures

Create Tri-folds or Fliers by using free easy-to-use online tools.

LucidPress, Tackk


Bookmarks

Create and give away free bookmarks that can market your book for you.



Postcards

Can be used for book signing invites. Have the details on one side, and leave the other side blank so you can add a personal note.

Physical location




Other Ideas

Idea

How To

Websites

PR Expert

Hire an expert in Public Relations to promote your book for you.




If you would like to contribute your own idea to the list, please visit Jacqui Murray's blog Word Dreams.


This list was compiled by Jacqui Murray (and her author network) who is the author of the popular Building a Midshipman, the story of her daughter's journey from high school to United States Naval Academy, and the thriller, To Hunt a Sub. She is also the author/editor of over a hundred books on integrating tech into education, adjunct professor of technology in education, webmaster for four blogs, an Amazon Vine Voice book reviewer,  a columnist for TeachHUB, monthly contributor to Today's Author and a freelance journalist on tech education topics. You can find her books at her publisher's website, Structured Learning.

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