The Biggest Mistake Entrepreneurs Make
The biggest mistake entrepreneurs make
is focusing on their own personal needs and wants. They want to make
money, and they want to be successful, so they attempt to push their
product onto others who are not interested. This mistake results in no
one buying, and creates a negative perception of the entrepreneur's
The typical beginning entrepreneur
mindset is "I will try to sell to everyone." They try to
cast their fishing net wide in order to catch the few good fish in
with all the bad. Selling with no understanding of who your
interested audience is or what they want is no different than
gambling. In addition, it is a waste of both the entrepreneur's time
and the uninterested consumers.
Succeed as an Entrepreneur
Customers are the life of a business.
Without customers, no business can survive. However, many businesses
now recognize that repeat business is essential to succeed in this
increasingly competitive world.
Anyone who wants to succeed as an
entrepreneur must satisfy the needs and wants of interested
customers, and then continue to satisfying those needs and wants. In
the business world, this is called Customer Relationship Management
(CRM), and it is becoming increasingly important the more competitive
the world becomes.
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