Identifying the Demographics of Target Audience
Once you identify what needs and wants
the product satisfies, or the problem the product solves, you can
begin to learn about the consumers who have this problem in order to
develop a typical customer profile. You will want to research
information on your audiences' demographic, geographic,
psychographic, and behavioristic characteristics.
- Demographic: Age, Gender, Education,
- Geographic: Country, City, etc.
- Psychographic: Interests, Values,
Lifestyle, Social Class, etc.
- Behavioristic: Habits, Buying
Depending on the situation, certain
pieces of information will be more valuable than others. Is your
target market mostly young? Is your target market mostly female?
Is your target market mostly frugal?
Understanding your target audience is
important for advertising and marketing of your product. If your
audience is mostly male, then using the color pink in your
advertisements is an unwise decision. If you know your target market is
mostly frugal, then you can better target your advertisements to
address the issue of why they need your product and explain why it is
a financially wise decision.