Focus on Adding Value
A key to a successful social media
marketing strategy is to focus on adding value. Customers purchase
from businesses because it benefits them. They do not care about how
it will benefit the business. This is why focusing on benefits sells
better than focusing on features.
In social media marketing, it is
necessary to add value to the experience. You want visitors to
enjoy your content. While sales are important, overly selling to fans will only destroy the experience since it communicates that
the business is only concerned about its own needs, not theirs.
Engage your fans by providing content
that is interesting, relevant, educational, and/or exciting. The goal
is to create a positive experience that will keep them engaged in
your content instead of one of the hundreds of other companies they
Creating a positive experience also
improves the shareability of the content.
Interact with Fans
Interact with your fans just like you
would if they were with you in person. The more you interact, the
more engaging your page will become. The purpose of social media
marketing is to build relationships with a loyal fan-base who provide
repeat business, either by sharing content or actually making
Focus on Quality of Likes
It is better to have 100 fans who
are engaged in your social media marketing than to have 100,000 or
even a million fans who ignore you. The quality of your likes is more
important than the quantity, which is why adding valuable content,
interacting with fans, and getting them engaged is so important.
Building that relationship and creating a positive brand awareness
will benefit your company for years to come.
Tips for a Successful Social Media
Since the goal of social media marketing is
to engage fans and make your content shareable, make sure to use
pictures in your content posts. Content with relevant pictures has been proven to
always get significantly more views and shares.
Also, don't be afraid of negative comments
about a topic. While there are many factors that influence
shareability, debatable subjects encourage engagement. However, definitely be
concerned about negative comments directed towards your company, or
brand, and try to remedy the situation. Realize, though, that it is
impossible to please everyone.
Social media marketing and developing a
solid fan-base takes time. Be persistent, but patient. No highly
valued pursuit can be accomplished in a day. It takes time, work, and
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